Last year I built out a recommendation engine for my company; it worked well, but we wanted to make it real-time (a user would get recommendations from actions they made seconds ago, instead of hours or days ago). I planned a 4-6 week project to implement this and put it into production. Long story short: I learned about DynamoDB and built it out in a day of dev time (start to finish, including learning the ins and outs of DynamoDB). The whole project was in stable production within a week. There has been zero down time, the app has seamlessly scaled up ~10x with consistently low latency, and it all costs virtually (relatively) nothing.