Yes, but unlike clickbait advertising, microtransactions actually encourage a positive publisher-reader relationship. If you trust a news source to do good journalism and if you don't have to jump through hoops to pay for an article, my bet is that most people would happily throw down ¢10 or something for a good short read (or more for a better read). Conversely, I would be even more reluctant to read click bait if I was asked to pay to view it. So I think that micropayments is similar from a maximizing clicks perspective, but the incentive is actually to build a great relationship with readers.