Asking people to become data analysts when they just want to run a business and have a million other things to worry about is exactly the wrong way to think about this.
People shouldn't need to become data analysts to understand the data the software should be able to analyze and give simple advice when it has it.
I have designed my share of analytics software from the classical dashboards to more complex things like a market replay for Nasdaq.
At the end of the day, analytics primarily is useful if it can be used to make decisions with.
If you really want to build a useful analytics software tool you have to build something that analysis and either do things for me automatically (like seeing a lot of people are suddenly coming to your site because of a keyword and then quickly do some google advertising) or it has to be able to tell you something you can use (ex. You should buy extra hotdogs for Sunday as you are about to get a lot of customers because of bad weather after/before the football match.