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I'm guessing that's somehow linked to the zip code? I'm not seeing the connection.

OK = oklahoma...

Still not clear on the connection outside of the OK portion, where does weleetka come from?

binary 00010010010010000000 = decimal 74880

Interpreted as binary number (Stop = 0, Start = 1), you get 74880. 74880, OK (Oklahoma) is Weleetka.