I seem to remember a survey that showed people who assembled their own Ikea furniture valued it higher than people who didn't.
Maybe a cultural thing. I always got the impression IKEA is more respected in other countries, while in Sweden it is seen as cheap furniture owned by everyone.
At some point, McDonalds here (ass end of Eastern Europe) was a place where well-dressed grandparents took their well-dressed kids on Sunday lunches.
Right now Ikea is something people aspire to, as a mark of getting into the middle class. There's A LOT of cheaper, crapier local stuff, with bleached pine wood you can leave a visible dent on if you drop a plate on. (Funny thing is, many of the same furniture factories also work for Ikea.)