"I don't think its really the news sites job to care about a products viability for longterm success"

Viability and credibility should not be confused.

Under your definition if I buy the Coleco name tomorrow and send a press release with a high res image of a console then it's perfectly fine for news sites to just republish my press release without knowing who I am, what I have done or whether what I have claimed is true. This by the way is the primary means of funding on crowdfunding sites... I just disagree with you.