Viability and credibility should not be confused.
Under your definition if I buy the Coleco name tomorrow and send a press release with a high res image of a console then it's perfectly fine for news sites to just republish my press release without knowing who I am, what I have done or whether what I have claimed is true. This by the way is the primary means of funding on crowdfunding sites... I just disagree with you.
1. https://atari.com/news/atari-reveals-more-details-about-atar...
So this company that bought up a failing and abused brand has produced many other types of consumer devices and has a track record of delivering quality products to people based on promise alone such as the kickstarter model...
That's what you are saying?
Here's a news article: http://www.wired.co.uk/article/atari-box-console-2017-specs
This is the value proposition in my opinion, that makes it newsworthy.