And when someone's phone ends up with spyware, bitcoin miners, and they're signed up for 12 different $10/month "premium" SMS text services do you believe they'll be happy to be outside the walled garden?

I consider myself a nerd and I find it amazing that some of my fellow nerds learned absolutely nothing from IE and ActiveX: Users will always click Yes/OK/Install/Please_own_me. Providing an "Allow side-loading" checkbox guarantees these people will get completely and utterly owned. The latest free-to-play game will promise a "Chest of Gems" if they check the checkbox.

Some spyware purveyors and scummy ad networks are even now prompting iOS users to install mobile provisioning profiles and the users willingly tap through multiple prompts to install them despite the scary warnings! These users end up with MITM VPN profiles installed that redirect all traffic or get extra spam email accounts setup.

I enjoy having a gatekeeper that keeps most of the riff-raff out. I haven't always agreed with the decisions but I've never been secretly signed up for a premium SMS plan, had a coin miner installed, had my browsing history or contacts harvested, etc.