"PC guys are not just going to walk in here and.."
And yet they did.
How about the phone just sucks? And essential just really has no idea what people want?
What is iPhone bad at? Where's the entry point for a disruptor?
ecosystem lock-in, not allowing un-vetted apps to run, walled-garden approach to everything. based on comments i see here, some people are mad enough about this to avoid iPhones altogether.
that's where i'd start, if i were trying to launch a smartphone platform today.
I consider myself a nerd and I find it amazing that some of my fellow nerds learned absolutely nothing from IE and ActiveX: Users will always click Yes/OK/Install/Please_own_me. Providing an "Allow side-loading" checkbox guarantees these people will get completely and utterly owned. The latest free-to-play game will promise a "Chest of Gems" if they check the checkbox.
Some spyware purveyors and scummy ad networks are even now prompting iOS users to install mobile provisioning profiles and the users willingly tap through multiple prompts to install them despite the scary warnings! These users end up with MITM VPN profiles installed that redirect all traffic or get extra spam email accounts setup.
I enjoy having a gatekeeper that keeps most of the riff-raff out. I haven't always agreed with the decisions but I've never been secretly signed up for a premium SMS plan, had a coin miner installed, had my browsing history or contacts harvested, etc.
having said that, i think apple goes too far. they could make things safe for the average grandma while also allowing more latitude for tinkerers. they should allow you to hook up your phone to different backend services other than their own icloud. they should not be trying to take 30 percent from every transaction that happens in ios apps. they should allow you to buy music and movies from places other than their store that works just as seamlessly for the end user, with no friction. and so on.
android, on the other hand, goes too far in the other direction. google is so hands-off that they let device manufacturers get away with murder, at the expense of their users.
there is a happy place in the middle that somebody with deep pockets could occupy, if they wanted to.
I'd argue I want my phone to be as secure as possible, more so than my laptop, since it is my authenticator for most of my services.
Most end users are satisfied with their iOS devices and don't try and use it as a ssh machine or toolkit. They install Candy Crush and some Google apps at most.
Two things:
- ease of use
- privacy
These two may sell the product even if it lacks certain features.
- ecosystem (as in "do I have an app for that?")
This is essential (pun intended), but Essential is already running Android, so they are covered there.
nope, not at all true, and i already covered many of the details over here:
https://news.ycombinator.com/item?id=15350080
> A new entrant to the market that uses this as the defining distinguishing feature isn't going to succeed.
when the iphone came out, the critics said it was nothing new: not the first phone with a touch screen, not the first phone that could play music, not the first phone that allowed you to browse the web, etc. all true. and also, way too expensive. the people at blackberry watched steve jobs' original keynote and declared that it wasn't even possible! and yet the iphone succeeded beyond anyone's wildest dreams.
there is always a market for doing things that seem to have been done before, but getting the details exactly right, for a certain set of users. i think allowing a whole ecosystem to blossom around a phone, provided by many different companies instead of just apple, done with exactly the right amount of curation, is just such an idea.
The iPhone X may be their solution to that: charge a super premium price to essentially leapfrog to the next generation and thereby keep the volumes low so they can do things that don't yet scale.