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Unless you are Nintendo, In that case you will make bank.

Nintendo is still Nintendo. It's the same company. Making hardware based on it's own IP. Many titles being their own in house produced work.

Nostalgia works when it's genuine.

Fair enough, but that little box does have an Atari logo on it. How many people are going to look deeper than that?

People? Few. Journalists? All should.

I disagree. The fact that the brand has changed hands isn't super relevant to what they are saying this box can do.