no problem selling to a minority of users worldwide. The rest simply enjoy PCs and other options and ignore Apple.
So what? Are you claiming that all luxury products are overpriced because most people can't afford them?
The thing is. Both the Suface Pro and Pixel(shining examples of companies not quite being Apple) have sold at exactly the same price as their Apple counterparts for the past few years.
And neither product (I used both) compares to a Mac. There is an elegant simplicity in using a Mac that isn't there when using a PC or other.
Having been a *nix admin for a hair under 20 years, I prefer only Free & OpenBSD to macOS.