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This guy went from a paperclip to a house: http://www.oneredpaperclip.com/about/.

A couple of my friends actually got a barbecue from him off of Craigslist. Sadly, I think the transaction only involved money.

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the red paper clip guy actually hired a pr firm to help him gain publicity and achieve his goal (I knew a guy at the pr firm he hired)

Seems like a legitimate tactic to me.

Only if he obtained their services by trading something to them that started from the paperclip.

Yes, you could hold him to such standards. On the other hand, he has to do some PR for getting his goals -- does it matter, if he does his own PR or hires an agency?

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