You should read the history of retail, general stores used to be places you ordered goods from or where you had the counter person pick out your goods from the shelves behind them. Piggly Wiggly revolutionized this model by letting customers pick out goods and bring them to the front of the store, and Sears changed the whole economy by giving rural Americans (most people at the time) access beyond the monopoly of their local general store.

>Well of course they did.

Somebody has to do initially remarkable things first. You act like it's no big deal!