Be aware of this - we all know advertising is abused, and has tired users - but it's tricky to find a vendor of hardware being the gate keeper of such stance.
Next step is main media groups start to block safari browsers.
Oh wow! I didn't realize that having my browsing habits picked through by corporations just to show me ads for products I already bought was such a huge honour. Thanks for this.
> Next step is main media groups start to block safari browsers.
That'll be awesome, I won't have to guess which sites respect my privacy since the ones that don't will just fail to load.
But giving all your information to Apple, is somehow, ok.
They know who you are, if you'll buy the next iphone, they target advertising at you through their own mediums... but that's fine.
> That'll be awesome, I won't have to guess which sites respect my privacy since the ones that don't will just fail to load.
Soon your world will be all Apple. Amen.
You complain about targeted advertising, but you don't complain about the walls that are being built around you - probably cause you can't see them since they're being built brick by brick.
There is no relevant communication from any advertiser to me. When I need something or want to know about things, I research it. Other information might come from friends and family. I do not care about what a to-me-unknown third party thinks a product is worth (including my attention), because their entire agenda is to bullshit me into buying something REGARDLESS of the need or quality of the product they talk about.
Be critic. Research is influenced by advertisers, that's why you have copy writers, SEO specialists, influencers, and millions of dollars supporting it.
Mate you're a sitting duck.
I might be an asshole who can be considered useless because I don't bring the ad industry a single cent, but I'm certainly not a sitting duck, mate.
You need to comprehend how the human brain works.
Obviously, but that doesn't mean I want to make it easier for them to influence me by letting them track me and target ads specifically towards me.
¹It could theoretically be done, e.g. maybe the ad company provides 1000 possible ads and my device selects the best one itself. But I can't see anyone actually doing that.
Poor users, deprived of the joys of targeted advertising :(
But if giving all your biometrics data to Apple and limit yourself to their brand is the way to go - mate, you're using the right products. In a near future your world will be all-Apple, and you won't even notice.
Right now Apple _might_ be a dominant share in the SmartWatch category but certainly not in any other category they produce products in (phones, tv boxes, computers).
In a current future some people buy almost everything through Amazon, do all their socializing with Facebook, and do all their e-mailing and internet searching with google. All three of those comoanies track you as you go around the web and exploit every little bit of information they can to build expansive profiles about people in the world.
Apple doesn't track you around the web and is (and has, they stopped apps from tracking users in particular ways in the past) activitely making it harder for entities to follow you around the web.
Kudos to Apple.
That data is stored in your phone - when the FBI has to ask permission to Apple to have access to a phone, that phone doesn't belong to you - it belongs to Apple. They can blast through your door and get through everything you have - phone records, phones, laptops, photos, documents, even your bank account. But not your Apple smartphone - that's some fucked up shit going right there.
> Apple doesn't track you around the web and is (and has, they stopped apps from tracking users in particular ways in the past) actively making it harder for entities to follow you around the web.
Apple doesn't need to track you around the web - Apple knows who you are. They just don't want everyone else to know who you are - keep you locked up.
Not even Apple can gain access to the secure enclave as this older article explains: https://blog.cryptographyengineering.com/2014/10/04/why-cant...
The SE has advanced further since then, with Apple's stance appearing to be even if compelled by law they would rather be able to say there is nothing they can do to help.
You can turn tracking on if you wish. I'd prefer to leave it off. What you seem to be advocating for is a world where no one can turn tracking off.
Those are still malpractices. I'm not claiming it's perfect - far from it - but I think it is useful in all the chaos.
No, I'm just stating that it shouldn't be up to Apple to decide it.
Yes, I would, for two reasons. First, the more poorly targeted the advertising is, the less effective it is at manipulating my mental state. As much as we'd all like to pretend to be Ubermenschs unaffected by advertising, we are not, and even the effort of consciously countering the subconscious impacts is one I'd rather not have to take.
Second, such poorly targeted ads would be accompanied by not being worth much as an ad; ultimately the ad system is fed by actual purchases in some sort of vague reaction to the ads, so poorly targeted ads would starve the incoming funds to the whole system, and be much more likely to be simple destroyed by lack of effect.
At this point, I see more relevant ads on broadcast television than on the internet.
Advertising is abused. End of story. People are starting to realize they can let it affect their life, or prefer products that respect it.
Someone is gonna have access at some point to that information, there is no way around it. You seem to be on the side of letting anybody get access to it. Others do not want that and think they can trust Apple to guard it. It's their choice, it is not the advertiser's. The worst that can happen is Apple fails to honor its promise, and then well be back where we started.
I don't know why, maybe you are part of the ad industry, maybe you just like to have no privacy, but your emotional appeal to a dark Apple-owned future full of zombies is cartoonish at best.
Would it be less tricky if it was an operating system vendor? If one of the Linux distros packages a default browser with this block would you say the same?
Yes, I think I would say the same. Same apply for Microsoft, with Edge.
The claim of privacy, might support isolation and that's how you start to build bubbles around people.
We should keep in sight what's the goal of targeted advertising - is to deliver relevant a message to the right users. It's heavily abused, indeed, and it should be revised.
But deprive the capacity of segmentation from a brand that know's everything about you - which Apple does - it's just not right imo.
This is completely backwards. Tracking is what allows Facebook et al. to build bubbles around people by "delivering relevant messages to the right users". Privacy is about users having control about what information companies collect about them and how that information is used. If I don't want companies to track my information (because I don't find targetting at all useful) I should be able to make that choice and ad companies should respect it. The fact that they "work around" tracking protections, as described in the article, is pretty despicable.
> I should be able to make that choice and ad companies should respect it
Exactly - you should make that choice, not Apple by default.
No, the goal is to make more money. Relevant is a sometimes side effect. The "right users" might also be the ones that are drunk, or emotionally vulnerable, or just got paid, or won at blackjack, or etc.
People are submitting all the biometric data.
> Apple has stated that facial recognition information is stored locally in a secure enclave on the Apple A11 Bionic chip and is not stored in the cloud.
This is a direct threat to their business models, and we all know desperate times call for desperate measures - specially on industries that work with thin margins already, and are getting pressured for high quality inventory.
Probably the next step is stop targeting safari browsers through programmatic buying, and if the inventory of safari browser users is worthless, publishers will act I think.
Android Apps? Nail trimmers?
On apps: http://fortune.com/2014/06/27/apples-users-spend-4x-as-much-...
And in general: https://www.neowin.net/news/ios-users-spend-more-money-onlin...
That's not how marketing works.
That would be an interesting development. I doubt it.