Read all the stories about this burger, they made it sound so amazing. So when I heard it was available in SF I called my sister who has been a vegan for 35 years and asked her to try it.

She had a high degree of anticipation but said afterward it wasn't that different than other alternatives. In fact she said the company was better at marketing hype than any real breakthrough.

So the impossible burger is coming to Detroit. Next time I'm in the city think I'm going to try the new Shake Shack instead.

https://detroit.eater.com/2017/9/15/16313768/impossible-burg...