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I'm not sure what this does differently from every other search engine, or search engine aggregator?

Aggregating results via third party APIs is a neat, although old, stunt -- but doesn't exactly translate into a startup business to compete with search engines.

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Our aim was to provide something that was uncluttered, simple and fast which (eventually) covers as many social network and real people's views of either what people are saying about your brand or whatever you wish to search on in realtime.

We ourselves use this daily as a tool to track what people are saying about our other web properties.

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