This in my personal opinion - is to prevent BitCoin from posing a threat to their homegrown technology industry, which is honestly no match for what we have in the Americas.
List of banned companies:
Google - Because they want to protect their clone Baidu.
Twitter/Facebook - Because they want to protect their clone Weibo.
YouTube - Because they want to protect their clone YouKu.
.
.
.
(it's a long list)
BitCoin banned - Because they want to protect their homegrown WeChat.
Just my opinion.