Sounds great right!
Except this is bordering against net neutrality.
You see, like with net neutrality, Apple could offer services in the future to companies to get a "free pass" on their cute filter. This means people who want to advertise their innocent little game, have no chance against companies with a lot of money who can afford to do so.
If you are in favor off this update, but against for example net neutrality, then you might want to check up again on how well you understand these concepts, and how they could play out in unfavorable division of power.
tldr; Monopoly is inherently unfavorable, not just theoretically but has proven so time and time again in many different sectors.