> If you’re currently running iOS 11 beta 1, you can verify this by switching between the High Efficiency and Most Compatible formats under iOS Settings → Camera → Formats. Under the High Efficiency format, images will be saved as HEIC and movies as an HEVC .mov file. Under Most Compatible, images will be saved as JPGs and movies as an h.264 .mov file.
[1] https://9to5mac.com/2017/06/08/ios-11s-new-heifhevc-camera-f...
Simply put, the patent groups behind HEVC got so greedy, far more than they had been with h264, that this thing is pretty much dead on arrival. The only consumer facing company that's still pushing for it is Apple. Everyone else has joined an alliance to come up with a replacement open codec, AV-1, which includes companies such as : Google, Microsoft, Mozilla, NVIDIA, AMD, Intel, Cisco, Amazon, Netflix, ARM, Adobe, the BBC, Broadcom, Realtek.
There is no backing your term of HEVC being an 'industry standard' other than it being supported by the MPEG group. But MPEG group standards were industry standards because people adopted them, not because the MPEG group in itself has some divine providence given power to call everything they make a 'standard'.
When the fight for which video codec should be 'the standard' was about WebM vs h264, h264 won and became a true standard not just in name but in practice because it was welcomed by every major company, while WebM was mostly pushed and cared for by one (Google), so Apple could get away with not supporting WebM in Safari and showing hostility to more open formats. This time it's not going to happen. HEVC on the web is not going to happen, at all. AV-1 is the only thing that could succeed H264.
Consumer facing companies that support HEVC: Microsoft, Sony, Adobe, Nintendo, Netflix, BBC, Intel, Nvidia, AMD, Samsung, Dolby, GE, MediaTek, Philips, Mitsubishi, Warner Bros etc. In fact there are 100+ more companies supporting HEVC than AV-1 and is in shipping hardware today from Sony, LG, Samsung, Intel, AMD, ARM, Nvidia etc.
H.265 is also an ITU-T standard and was adopted as the standard for broadcast television ATSC.
And irrespective of all of this the fact that iOS has 350+ million users means whatever Apple decides will have a major sway on the rest of the market.
HEVC is a standard produced by industry, sure but it's not an industry standard as no industry that I'm aware of actually uses it. You can't put it on a Blu-Ray, you can't broadcast it and you can't stream it over the internet so that's pretty much the entire consumer content industry for one.
The HEVC patent holders _want_ it to be an industry standard but it's not yet and I hope it never is. I really want AOM to kick its ass with AV1 so we don't have to deal with patent encumbered video codecs again.
It is available on 4K Blu-Ray, HEVC content is widely available on Torrent sites and on commercial sites e.g. iTunes.
Apple's ecosystem is a lot like the Hotel California: you can check in any time you like, but you can never leave.
HEVC is the former but it is not yet the latter. You can't call a standard nobody uses an "industry standard".