How about people who don't want a giant phone?
The main advantage of the X, that I see, other than OLED screen, is that you get a display closer to the Plus in a much more reasonable form factor. For some, the Plus is still too large.
You can see size comparisons here: https://www.imore.com/iphone-8-vs-iphone-x-which-should-you-...
https://www.cnet.com/news/iphone-x-iphone-8-size-comparison/