The market has a lot of competition, but it seems most solutions are just too bulky and slow. We recently went on a trip to various boarding places around us and received good feedback about our product. I'm very excited to see what happens next.
The booking and paying online is actually just a small portion of the needs most of these businesses have. In addition to appointment management we also handle keeping track of customers, customer's pets(vaccination requirements, dietary needs, etc), inventory management, employee scheduling and role management, and analytics for it all.
Our competitors seem to handle parts of these but we are looking to be an all encompassing solution while simplifying the UX. We are also targeting multiple location support for enterprise customers, with our competitors multiple locations seem to be an afterthought. On top of that our app is faster and cheaper per month, offering discounts for multiple locations and no setup costs (other than buying optional hardware).