Theodore Kaczynski (AKA the Unabomber) wrote about this quite a bit. To him, the most insidious aspect of technology is one's inability to opt out.
Even if an individual draws a line in the sand and decides they don't want a [dishwasher|car|computer|smartphone|robotic servant], they've only held back the tide for a single generation. It's only a matter of time before their descendants give in. The pull only increases with time.
I have my doubts as to whether more concerted efforts, such as those of the Amish, are really effective either.