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I get what the poster is saying about "gauging market interest" and all that. And about how videos and landing pages can do a lot to help you do that, and much lower cost, etc.

But if they think that such activities are somehow a form of actually "building" something, they're horribly, horribly confused.

"Don't Build When You Can Just Bluff" might have been a more accurate title of their posting, in that sense.

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I feel like the examples given in the article of tools to use and products you could build are real.

Videos and landing pages are only really mentioned once in the introductory paragraphs. The rest is about building sites that people can actually use.

Like "building" with WordPress templates, and the like?

That's just a variant of the video / landing page, basically. Something that looks like a product (and may in fact even offer some partial functionality). But isn't like, you know, a real, actual product. Where "real" of course means sustainable.

Which again might still make sense as a business strategy. But shouldn't be confused with actually "building" something.

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