Yes, of course. Even ad block plus has 'acceptable' ads. Especially in the case of Google, their ads are def 'acceptable' :)
Whitelisting is not the solution. Letting the entire industry die in the pit they've dug for themselves is the solution.
I think opt-in, rewarded advertising is the path forward for the minority of publishers wise enough to learn to align with the end-user's goals. App monetization platform providers like Tapjoy -- who have customers on both supply side (publishers) and demand side (advertisers) might view end-user UX as the 3rd leg of a stool.
Bring back the OLD PopCap. Let me BUY good games. I pay. I'll be happy to buy more.
Instead people are trying to make Candy Crush look downright saintly.