Given that, after all, it's just posting likes we're talking about. You'd think that with such a bold proposition as "Why category theory matters -- no really, it does!" this would be about hot-synching whole data centers, or getting drones to deliver medicine in Africa, or something like that. You know, something perhaps unthinkable (or maybe just far less tractable) with procedural (or just less sophistical functional) code.
But no, in this case apparently it's about... updating your FB likes.