Made me giggle that the ad for this is some surfer being totally in the middle of an amazing moment and then getting distracted by a phone call.
I really like my apple watch, but this really isn't selling it...
I really like my apple watch, but this really isn't selling it...
I bet other water sports are using these watches in similar ways. E.g. GPS
For example the Woo device gives you real time info on jumps and tricks. Xsensr does GPS, speed, etc. So the watch is really useful for a lot of water sports.