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Talk to your cellular provider and ask them to provide this service for free. You're typically paying less than the price of a latte per month which seems quite reasonable.

It needs to because having a different number on the watch would make no sense.

I think they mentioned that the number will be the same

Where do you see that it requires a separate plan?

It was mentioned in the presentation. It has it's own sim card - something they called an "electronic sim" I think.

Having its own sim card doesn't mean that it will need its own plan though.

I'm curious to see the data plans

$10/month from AT&T and Verizon, with a few months free up front.

I was interested for no additional charge. I might have been talked into it for $5/month. For some reason, $10/month kills my interest. I'm sure others will decide that's a bargain.

Agreed. The thing isn't going to congest the bandwidth all things considered. $10 is just too rich for the value proposition, but people just love their internets.