I also think it's strange that they're allowed to sell cars equipped with Autopilot at the moment, there's too little known about its capabilities and weaknesses.
I also think it's strange that they're allowed to sell cars equipped with Autopilot at the moment, there's too little known about its capabilities and weaknesses.
Negligence is already something the courts are well suited to handle. Tesla already has a big incentive to do this well. I don't think they are necessarily negligent here for having marketing material which doesn't 100% cover real world usage. If that was ALL the information customers received I would...but I highly doubt that's the case.
I also take issue with the autopilot name as well, but I do think it's something that can be effectively communicated elsewhere with a product like this - where it really isn't that big of a deal. It is not a large barrier to communicate the immature state of the software and the limited current use-cases to each buyer beforehand regardless of branding.
If Tesla is over-promising and under delivering their relative advances in autonomous driving as a sales tactic, then there is little defense of Tesla if drivers don't read enough fine print to understand the limitations of the autonomous driving systems.
In my assessment, Tesla is not being honest about capabilities. If they were, they'd have used the naming strategy that comes up with "adaptive cruise control," not "autopilot." (Sidebar: I don't care what "autopilot" actually means, the general public thinks it means computer magic makes a plane all by itself.)
Having misleading branding and marketing materials that show the CEO operating the product in an unsafe manner convey a message to viewer on how seriously to take the warning. They're giving the impression that the disclaimer is "under-cooked meats can carry food borne illness" on restaurant menus. The "don't try this at home" cover-your-ass warning while winking to try it at home.
If the answer is no, then Tesla's Autopilot shouldn't be allowed as it is.
If the answer is yes, then it means that other manufacturers are too cautious.
(have we forgotten Feynman and the Challenger investigation? Doesn't have to be for-profit for people to mislead about risk)
One very simple example from a complicated issue:
If Autopilot saves lives when used correctly, but Tesla's marketing material implicitly encourages people to use it incorrectly (e.g. video of Musk with no hands on the wheel), then the marketing is dangerous.
If you invent a cure for cancer, but 1/10th of your pills have rat poison that could easily have filtered out, it doesn't matter that you overall saved lives. You still killed people through negligence.
Every single person that uses Autopilot acknowledges the risk multiple times before they can use the system.
Debates about autopilot in cars have many more dimensions than simply number of deaths.
There are many effects of this technology way beyond number if deaths.
I'm all for the government keeping its nose out of places it doesn't belong, but as we've learned over the past century, companies don't give 2 shits about whether or not the products they release harm consumers; it's entirely up to government to set the boundaries. You won't find me in any car with any kind of self-driving "autopilot" feature for many, many years.
Don't they, though?
From what I understand, Tesla's "Autopilot" doesn't do much more than lanekeeping, adaptive cruise control, and emergency braking, which you can buy on a wide range of vehicles today. For example, I drive a Honda CRV that does all of this - on the highway it really does drive itself. You don't even have to buy the top trim levels, just one up from the bottom.
The marketing worked. What so weird about that?
The most effective tool of marketing, is that people think humanity is so smart that marketing isn't effective.