Equifax? Not so much. This exposure hurts consumers, but it doesn't even put a dent in the economy as a whole. That is why these firms are allowed to operate with such shitty security. If they get hacked, whatever, just a few hundred million customers data exposed to identity fraud. It takes a chunk out of Equifax stock but they'll probably survive. What is the incentive for congress to enact laws regulating corporate handling of consumer data?
Put it this way. Who do you think is louder in Washington: consumer advocacy groups or corporate lobbyists?
The already did, it's called the Gramm–Leach–Bliley Act:
> In terms of compliance, the key rules under the Act include The Financial Privacy Rule which governs the collection and disclosure of customers' personal financial information by financial institutions. It also applies to companies, regardless of whether they are financial institutions, who receive such information. The Safeguards Rule requires all financial institutions to design, implement and maintain safeguards to protect customer information. The Safeguards Rule applies not only to financial institutions that collect information from their own customers, but also to financial institutions – such as credit reporting agencies, appraisers, and mortgage brokers – that receive customer information from other financial institutions.
Note the inclusion of CRAs.
I might be biased and jaded.
Equifax is a business that is not engineering led today and probably will never be as it is a credit agency and not consumer focused. For a company that has been around since 1899 and through many technological changes, they should have really focused more on cyber security in this age. Then again, Equifax is not a consumer company, they are a credit agency and only answer to their customers that probably don't value spending on securing personal data as the ones that are accessing Equifax want that data.
The question is, should a company that doesn't care (nor their stakeholders) about securing data as a way they make their money, should they be in control of all that data?
Also, a lot of companies just don't have a thoughtful process for this.
Think of how much data Google and FB have, and they've never been breached. As much as I loathe them, I actually feel more 'secure' with the data that is supposed to be secure with FB than with my local bank.
FB depends on talent, banks depend on thick process, regulation and massive risk aversion.
Equifax depends on mediocre eng, product, ops etc..