Thanks justboxing, I appreciate the feedback, at the moment I wouldn't be able to support hundreds of clients on a free or reduced priced plan for one domain
I'm telling you from practical experience. I've helped several Indian and Pakistani restaurants in San Francisco register domain names, get hosting and then built their websites. These are the people that need a service like Little Warden, cos routinely an owner would call me and say "Hey my website is not accessible." or worse still "Someone stole my site." -- cos they let the card expire, or used some obscure AOL account or changed phones etc - and someone registered their expired domain. Restaurant owners are notoriously disorganized w.r.t. their digital / online presence.
I can also tell you from practical experience that these small business owners don't want to spend 20$ / month = 240$ / year for guarding their site, when the domain registration and hosting is far less than that.
At this pricing range, maybe Little Warden's target user-base is corporate / enterprise clients, the "5000 dollars is a rounding error" companies.
Whilst I'd LOVE a bunch of clients where 5000 dollars is a rounding error, that's not our target client.
Our target client is a small to medium business with multiple domains or a digital agency that is responsible for (but may not control) a domain / website.
you just typed out two very convincing paragraphs that they are not, actually, in fact, in need of this service. you might think they are - in which case, you should make your own service, and sell it for the price point you think it really is at.
> Indian and Pakistani restaurants in San Francisco
to everyone reading, if your target demographic is neighborhood restaurants run by people on razor thin margins who want to pay peanuts for a 24/7 service that will probably wake the founding team up at 3am fairly regularly for several months if not years on end until they make sufficient money (if ever), listen to this guy, his advice is spot-on.