For copy.. an example

"Ablator is a Service that enables you to roll out functionalities in a controlled way, and perform good A/B testing."

To: Ablator enables you to roll out features in a controlled way and measure their impact.

I'm sure this can be improved and once you gain traffic you can use your own service to optimize it, but I like to use the language my audience uses (features v functionalities) and strip out unnecessary parts