Yes, time to market is important. However, you don't need to compromise convenience of development for the sake of performance. If you twist your Python code to get performance it takes time. If you need performance, and like the syntax of Python then you should take a look at Nim [1]. With Nim I develop as quickly as in Python while I get the performance of C.
I believe application performance is important on servers. It makes a difference if your Shop software written in Python is able to handle 50 requests per second, or if the same software written in Nim can handle 500 rps. And by the way, Nim provides static typing which helps a lot to catch errors at compile time.