It was more core to the system than just the factories/companies distinction. If you allow downstream consumers to refuse products, and penalize upstream suppliers if their output isn't usable, then you have a market system, whatever label you want to attach to it. (Even if it does not include private ownership!) A functioning planned economy, on the other hand, has to encode all of these requirements in the central plan, which Soviet and Eastern Bloc experience suggests is computationally and organizationally infeasible.