"Let's see... 50% chance of incremental $200*150=$30K (idk the price nor the capacity, so just entertain me) in revenue. Let's bump that with the expected loss/lawsuits if this fails = ... Who cares? It's in the millions. Just don't do it."
I think this is one of those cases where the airline took it upon themselves to really try to help as many people get out as they could.