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> Why launch a new Slack clone when you already have something so closely matching the architecture of Slack?

A new possibility to build a brand and reputation? From what I can gather HipChat has a pretty "meh" reputation.

And a justified reputation at that, but between Hipchat, and Jira's frankly atrocious text formatting, I'm more afraid of Stride than looking forward to it. Hipchat may be crummy, but at least it's a familiar crummy that I've learned to work around.

Couldn't that be an opportunity though? Are you more likely to notice 'the new thing' from Atlassian, or when someone says "Woah, have you seen how much they've improved HipChat?"

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