Seems from right out of the gate, they are breaking their own ethical guidelines as a cheap promotional tactic. If they care that little about themselves and a former president of the United States, what do they care about your likeness.
It also doesn't help that you give them a universal perpetual license to do whatever they want (including selling your likeness for someone else's use) by uploading.
This just seems like a slimy team that put up an ethics page as a CYA.
I'm willing to eat my words if they had Barak Obama's consent to use his digitized voice for this but, it's highly doubtful since there's also the coat and seal of the President of the United States on the flag in the background which would be a massive ethical breach of a former President just to promote a silly little startup.