GPLv3 is for a lot of companies too aggressive on requirements around patent defense, etc. Though many were never fond of the copy-left nature of GPLv2(and 1), they allowed it. GPLv3 upped the bar, to a degree that many lawyers won't sign off on its use.
Apache 2.0 is the standard for almost every company I've dealt with, with MIT and BSD 3 clause being accepted as well. But Apache 2 seems to make most lawyers happy.