So Google is releasing news to news outlets and asks for NDAs? Then they threaten to sue for NDA violations. I read it as Google is using NDAs to control and force only positive "news" articles. If article is painting them in a positive light, let it slide, if it is not, threaten to sue. Did I misunderstand it? Cause that sounds pretty sneaky.
> But an entity as powerful as Google doesn’t have to issue ultimatums. It can just nudge organizations and get them to act as it wants."
Very true. These systems of incentives and constraints is what Chomsky and Herman's book Manufacturing Consent is about. Highly recommended reading. Though in this case (if I read it correctly) it is not really that subtle but more of a clearcut Politburo-style "news" control.