I love watching football and each year I look forward to the start of football season. It's amazing game to watch and when played by great players, exceedingly entertaining and exciting.
I'm not blind to the research about what it does to the players brains but my reaction is the reverse of what I'm reading from most in this thread: I'm watching more football than ever.
I think it's only a matter of time till the game is either neutered to nothingness or banned entirely and I selfishly want to enjoy every last minute that I can. There's a sibling comment referring to as "America's gladiator sport". I think that's particularly apt. Deep down we feel dirty watching it but we also don't want to turn it off.