Apple's Magic Keyboard is not far off and people are obviously buying that one.

Fully agree, as well as logitech has been left in the dust when it comes to ergonomics. There are smaller companies (ergodox-ez, matias) that blow away all big corp ergo keyboard offerings.

Yes.

It's easy to get caught up with the resurgence of 'Mechanical' Keyboards. However it's a niche market. But most casual consumers don't want that(want chiclet keys).

<topre joke>

Yeah it's a little much when you can buy a wireless keyboard from them with a touchpad for $40.

Good question. But I did pay what seemed like a lot for this thing: http://matias.ca/quietpro/mac/

And I absolutely love it.