There's one kind of growth where you are investing dollars in marketing, sales, hiring and scaling the YoY percentage points; another, where you're investing in efficiency, automation, better gigs, and reduced work load. Why wouldn't anyone be interested in the latter? Small businesses aren't aware what technology can do for them and often, there's a reluctance to change.

I am not sure if businesses have become tired of the constant bombardment of promises that don't have a solid ground but I believe some level of effort can make a positive change in their lives.