I worked in a wine shop for a while years ago. Occasional drinkers would always come in wanting French wine, but after trying Argentine malbecs or even American reds like those produced by Dave Phinney or say, K Syrah, would always prefer those over the few French wines they had tried.

Granted, this is all anecdotal, and I have had some great French wines (love that they are biodynamic as well for the most part), but to my eyes the wine market is really broadening. French wines just may not hold the mystique they once did.