Too much text on the landing page and the domain name (specially the 123) activated my anti-spam sense, which would have made me close the tab automatically if I hadn't remembered that it came from HN.
It must be the three boxes you're referring to - I tried to make them keyword-rich for SEO but maybe I went overboard. I'll work on it. The domain we're definitely sticking with but maybe if we change some other things - more white space, get rid of "make more money", it'll help with the spammy sense.