Those Spanish wines that are made to look French and fool the consumer with their lavender fields etc as described in the article... Winemakers are blaming the Spanish, but there's also the French grocery stores to blame: why put the French and Spanish wines on the same shelf? Are they trying to confuse consumers because the margins on Spanish wines are much higher ?

Here in the US, nearly all wine stores I've been to sorts wine per type (red, white, etc) for local wines and have a specific foreign section "France", "Australia", etc. Even regular grocery stores tend to do this too.

If groceries chains did this in France, consumers would then rarely buy the Spanish wines unintentionally.

I don't think the winemakers would have a hard time lobbying for at least forcing grocery stores to display foreign wines in a clearly labeled section.