A merchant only allowed to settle transactions within I believe 24 hours of fulfillment (for physical products this means shipment) - prior to that it's an authorization only, which basically reserves the money on the card ("pending transaction") but doesn't show up on the customer's statement. Unless they violated this rule, no one direct ordering from their website should have actually been charged.
Kickstarter is entirely different, because you are purchasing a "promise" and not a shipping product, so technically the order is fulfilled once the campaign closes successfully.