I've been saying for years that the right approach was to take the technology from Advanced Scientific Concepts' flash LIDAR and get the cost down. I first saw that demonstrated in 2004 on an optical bench in Santa Monica. It became an expensive product, mostly sold to DoD. It's expensive because the units require exotic InGaAs custom silicon and aren't made in quantity. Space-X uses one of their LIDAR units to dock the Dragon spacecraft with the space station.
Last year, Continental, the big century-old German auto parts maker, bought the technology from Advanced Scientific Concepts and started getting the cost down.[1] Volume production in 2020. Interim LIDAR products are already shipping in volume. Continental is quietly making all the parts needed for self-driving. LIDAR. Radar. Computers. Actuators. Cameras. Software for sensor integration into an "environment model". They design and make all the parts needed, and provide some of the system integration.
Apple and Google were trying to avoid becoming mere low-margin Tier I auto parts suppliers. Continental, though, is quite successful as a Tier I auto parts supplier. Revenue of €40 billion in 2016. Earnings about €2.8 billion. Dividend of €850 million. They can make money on low-margin parts.
Continental may end up quietly ruling automatic driving.
[1] https://www.continental-automotive.com/en-gl/Passenger-Cars/...