My cousin has a no tv policy in his home. The parents do watch tv but not in the presence of their 3 year old boy. They'd rather take the kid to play with other kids or swimming.

This won't last, sure. But by the time the kid grows up to start making demands, he'll hopefully already be more invested in his current activities and find solace in swimming.

I really don't want kids around me growing up to become unsocialized video game geniuses.