How does Disney's income break down in terms of merchandise/parks/cruises vs. eyeballs paying to look at moving pictures? If most of their income is the former, why does Disney care where or how people are exposed to their brand?
(Edit: changing revenue to income.)
[edit] about 1/3 of the parks:
Studio: 9,441
Consumer Products: 5,528
Parks/Resorts: 16,974
Media Networks: 23,689
Put another way, current sports is more valuable to Disney in terms of actual revenue and profit than every movie they've made in nearly 100 years of existence.