Maybe I'm weird, but I get my fix of Disney IP's by purchasing a Blu-Ray once or twice a year - I can't stand the garbage Disney puts on their cable channels (seriously, to hell with the Disney Channel and Disney Jr.), their classic movie library I won't let my daughter near, I couldn't care less about anything on ESPN and ABC. That basically leaves Pixar, Star Wars, (sometimes) Marvel and on (rare) occasion their newer films and licensed content. Why on earth would I pay $5-10/mo ($60-120/yr) when I can spend $20-40/yr on a disc or two?
'At the same time, Disney might not even include all of its own content in the service. Iger said of Marvel and Star Wars, “We’ve also thought about including Marvel and Star Wars as part of the Disney-branded service, but there where we want to be mindful of the Star Wars fan and the Marvel fan and to what extent those fans are either overlapped with Disney fans or they’re completely basically separate or incremental to Disney fans.”'
If the only way I could stream new Marvel movies would be to go to Disney directly, I might pay per movie, or if it were cheap enough, I'd pay $7 for a single month of service to get that new movie or watch the original Tron re-engineered to look incredible in 8K one day when I'm 80 years old and have an old 8K monitor. But, I feel safe in my decision not to pay for a streaming service of only Disney content; I'm not a Zac Efron fan, though I did think Radio Rebel was Debbie Ryan's best movie.