Isn't it different because (presumably) the AMP links aren't owned by Google?
The fine was specifically for anti-competitive behavior, i.e. consistently surfacing their own links over those of shopping competitors, which at least with AMP links isn't necessarily the behavior, though there is likely some overlap there.
Google only gives the carousel position benefit to sites using the AMP js from Google's CDN.
If you use any other CDN, you don't get the benefit.
From a legal standpoint, this behavior is clearly different from their last slap on the wrist.
Google doesn't want the web to be fast or lean, it incentivizes you to create a fast version to be shown from google while the slow version is shown everywhere else.
Google: fast, everyone else: slow.
And amp positioning and ui display is absolutely a ranking boost.
No, everywhere else it's the normal speed your servers can deliver it to clients. Nothing about AMP is slowing down your normal web page.
The positioning and display are a ranking boost for whoever chooses to implement AMP pages - they are not explicitly targeted at Google services, which is the behavior the EU fined them for.
Anyone who thinks the EU is going to fine Google for AMP is actively avoiding reality at this point.
Faster and slower are relative terms.
> Nothing about AMP is slowing down your normal web page
Nothing about AMP is making the web faster, which it says it's doing on the project homepage. It's making a fork of the web to be shown on Google that is 'faster'.
> The AMP Project is an open-source initiative aiming to make the web better for all. The project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms.
I understand how it works and Your arguments so far aren't changing my mind.
Thanks for posting the homepage text, for posterity.
https://www.ampproject.org/docs/guides/ads/ads_getting_start...